电子商务周2023 -会议日

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2023年3月23日 13:00 - 17:00

书现在

Manchester Digital invites you to join us for our next Ecommerce Conference, part of our first ever 电子商务周. 会议将于2023年3月23日星期四举行.

Manchester Digital prides itself on its relationships with ecommerce brands, agencies and suppliers both from in and out of our membership. 这些品牌参加我们的定期行业活动.

对于全球最大的博彩平台的电子商务公司来说，这是一个激动人心的时刻. The city’s retail tech industry has seen phenomenal growth in the number of online retailers establishing offices in the city and in recent years it has developed the greatest concentration of ecommerce start-ups than anywhere else in the UK.

Following the success of our first Ecommerce Conference in December 2022, we look forward to welcoming guests to Circle Square as we discuss the latest trends, challenges and technology to be impacting this innovative and vital sector.

当: 2023年3月23日星期四

地点: 1 Circle Square, 3 Symphony park, Oxford Road, Manchester, M1 7FS

Due to health and safety, this event is capped at 130 attendees. As the event is free of charge we will do our best to prioritise registered Manchester Digital members, 注册与会者. 迟到和未登记的客人将不能保证进入.

议程包括...

主题演讲:

安迪Todman

工程总监
家里的宠物
“家里的宠物——MACH驱动的全频道平台”

Software and engineering leader with over 20 years’ experience of building large scale engineering transformation and green field implementations in multiple industries, incorporating cloud and on premise solutions in both software and combined software and hardware environments.

目前领导宠物家居数字化转型, which aims to realise the full potential of the business by creating a truly omni-channel, 数据驱动的, 以客户为主导的宠物在线护理平台, in store and vet practice environments – by creating a strong in house capability to build a truly unique experience built on top of SaaS commodity components.

演示:

安德烈·布朗

创始人 & 首席执行官
先进的商务
“将AI个性化与商品销售相结合”

Retailers are often faced with the dilemma of either adopting a data-driven approach to personalisation or a rules-based approach to merchandising. 安德烈·布朗, an industry veteran explains why it doesn’t need to be either or.

戴夫Karellen & 詹姆斯Maxfield

PPC / SEO主管
黑马
“如何击败谷歌和你的竞争对手”

Are you sick of fighting against both Google and your competition to make your SEO 和点击付费广告驱动你所需要的性能? 黑马's PPC and SEO departments present its top advice for navigating the ever-changing digital landscape to help your ecommerce business win online in 2023. 本讲座涵盖了性能最大值和季节性调整. As well as understanding how to capture more audience using KW data and leveraging Tech SEO to maximise potential from local to a global scale – dominate your industry.

西蒙•沃顿商学院

业务策略总监
PushON
“最大化客户生命周期”

Too many eCommerce businesses don’t think about their customer. 他们不知道自己“看起来”像什么, what they need when to engage and as such simply focus on selling them one product very expensively. 在我们的研讨会上, we will walk you through understanding your customer; where to find them; when to speak to them and how. 如果你知道这些, you can start doubling down on lifetime value rather than a solitary cost per sale.

弗拉基米尔•Mulhem & 史孟康

技术 & 创新总监/高级创意经理
创意内容作品 / 非常组
"The Rise of the Metaverse: How it Will Impact Digital Production"

If you’ve been struggling to get your head around the metaverse and what it is: The good news: you’re not alone. 十大正规博彩网站评级 industry leaders from 创意内容作品 and 非常组 who’ll share real-life cases of how brands are leveraging the Metaverse and Web3 technologies to create personalised customer experiences, 提高品牌参与度，增加收入.

拉尔夫·罗宾逊，罗布·布莱克 & 医学院毕业戈恩卡

零售主管 & 消费者市场/技术主管/销售主管
毕加索 / 美湾 / AWS
"How to leverage modern eCommerce to delight customers and keep them coming back"

In this fireside chat 毕加索’ 零售主管拉尔夫•罗宾逊 will be joined by 美湾’s Rob黑 and AWS' 医学院毕业戈恩卡, to explore the opportunities for retailers to leverage modern eCommerce for a meaningful customer experience. 本届会议分为两个主题, the first segment will focus on how modern eCommerce architectures both effectively absorb rapid spikes in traffic, 同时为零售商未来的创新做好准备. The second half will focus on the importance of leveraging data to understand customers, 最重要的是，采取行动，使体验个性化. Finally the group will predict where they expect retail to place their bets in future eCommerce, 在开始提问之前.

本Hookway

首席执行官
相对的洞察力
“没有饼干怎么卖饼干”

现在饼干碎了, 相对的洞察力's 本Hookway will explain how retailers can leverage their 1st-party NPS and CS data to engage with their customers like never before.

He'll demonstrate how text analysis will help you generate rich consumer insights quickly and at scale - and how easy it is to spot exciting buying trends in data that you might have discounted.